Nearly 90% of businesses promote their products and services on Facebook. There are so many advertisers on Facebook because the company regularly releases high-quality advertising products to help businesses increase their returns on the platform.
The PPC advertising market is made up of several different things. Everything must be tracked in real-time, from the use of keywords to changes in bids.
The king of searches is Google. Early on, there were several competitors on the Internet. However, Google accounts for almost two-thirds of all queries, and the few surviving search engines have merged or disappeared.
